This is pretty cool:
Created by: MBAOnline.com
I was talking to a co-worker about our office’s reconfiguration plans, which involve merging divisions and training employees to handle a wider variety of customer needs. It’s a nice plan, and it is likely to benefit our customers by removing the layers they have to dig through to get to the services they need.
In the physical world the reconfiguration has involved combining two separate customer entrances that were on two different floors into a single entrance with employees from two divisions at the front counter. One of the next steps is to create a single call center for the two divisions, instead of the existing structure that utilizes an auto-mated phone tree to direct customers to the appropriate division. But, this post isn’t about the reconfiguration.
The discussion triggered some other thoughts about providing efficient services. Government watchdogs and government itself continually make calls for more efficient government- faster, more reliable service, at less cost.
A state government trend in this area has been the creation of Web-based portals that allow customers to access a variety of services from multiple state agencies through a single website. Some of these portals are a mere collection of information and links to other agencies, such as Colorado’s www.colorado.gov. Other portals are based on functional needs, such as registering a business through the Utah Division of Corporations’ OneStop Business Registration site, http://www.corporations.utah.gov/osbr_phase_2.html. (Both of those examples are NIC websites, but they are substantially different.)
Portals and other virtual spaces offer customers an alternative to visiting multiple government agencies to accomplish their tasks. But, the real key to efficiency is to make people efficient.
Efficiency isn’t just about consolidating locations, whether they are physical or virtual. Efficiency is about rationalizing functions.
Please hold the backlash for just a moment. I know this didn’t work so well with homeland security. That’s what my co-worker mentioned as he laughed, maybe rightfully so, at my suggestion of consolidating state agencies.
Technology is making a lot of improvements in efficiency possible. I do believe the Internet, social media, mobile devices, and other technological developments are making government better and are helping people get more from their government. But, can technology make up for inefficient structures? If a person has to visit at least three state agencies to form a business, get a license, and sign up to pay taxes, can a website make up for the twists and turns, the discrepancies in policies, the processing delays, and the inconsistency in customer service?
Technology can make up for a lot, but improving government is not just about making government more efficient; it’s about making people more efficient.
The question shouldn’t be how can government do it? The question should be how would a person do it? Processes should be designed around people’s practices and expectations. Government agencies shouldn’t expect people to adapt to the government’s ideas.
Redesigning government around people will take a lot more than new websites. Redesigning government will take changes to legal frameworks, a lot of vision, and a whole lot of cooperation.
I’m sure there are a lot of holes to this idea that I haven’t filled, but I’ll settle for starting with a little idealism.
(If you’re interested in some similar ideas, check out Nicholas Charney’s discussion on Govloop, Envisioning a fully web enabled government department/agency and the related comments.)
Author: Scott Primeau